More from TED. This time an article by British psychologist Elizabeth Stokoe, who explains how her research can be used to train people to interact more effectively.
I am constantly amazed by the fact that something as simple as changing a single word in a sentence can fundamentally change the results. This affects not only Sales calls and pitches, Charity appeals, but also – as Elizabeth Stokoe explains – how doctors speak to their patients, or how the police interview people.
We all speak so automatically, we don’t consider what effect each word has – and it would be a funny old world if we did, with people pausing over each and every word before they hesitantly uttered the next, fearful of how it might be subconsciously affecting the listener. But in some fields, it is clear that this can be genuinely useful.
Are you willing to give this article a read?